| Title | : | The Back of the Napkin |
| Author | : | |
| ISBN | : | 1591841992 |
| Format | : | Hardcover |
| Number of Pages | : | 278 |
A bold new way to tackle tough business problems even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub and spoke airlines, he grabbed a bar napkin and a pen Three dots to represent Dallas, Houston, and San Antonio Three arrows to show direct flights Problem solved, and the picture made it easy to sell Southwes A bold new way to tackle tough business problems even if you draw like a second grader When Herb Kelleher was brainstor...
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