| Title | : | Hidden Persuasion (33 Psychological Influence Techniques in Advertising) |
| Author | : | |
| ISBN | : | 9063693145 |
| Format | : | Hardcover |
| Number of Pages | : | 177 |
Visual messages are omnipresent in our daily life They are constantly attempting to persuade us to buy, learn and act Some are successful than others in infl uencing our behavior and choices What is the secret power of these messages How do they succeed in changing our behavior This book analyzes advertising beyond the persuasive power of the imagery itself It ex Visual messages are omnipresent in our daily life They are constantly attempting to persuade us to buy, learn and act Some are succe...
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